Music Marketing Without a Business Degree
Saturday, October 24th, 2009Being a musician means that you’re an entrepreneurial small-business.
Knowing how to balance expenditures, increase sales, build strategic relationships, and hire employees / associates (band members, agents, managers, labels, etc.) requires a significant amount of time, knowledge and resources.
The most fundamental challenge Music Talent (musicians, bands, singers, songwriters) face is DIFFERENTIATING THEIR MARKETING.
Specifically, How Do You Stand Out Above The Crowd?
TRY THE FOLLOWING:
View your music / look / theme as a BRAND.
Whether you like it or not – you must promote and distribute your BRAND via as many marketing mediums as possible (for as little investment cost) as you can budget.
Rule of Thumb: If you can think of 3 other bands / artists that have a very similar sound, look and brand appeal as you do – ITS TIME FOR A CHANGE.
You must view your audience members / customers (new or established) as if they are one MySpace / Twitter click away from following another group, and diverting their attention (and MOST IMPORTANTLY) disposable income to that other group.
When thinking about your music, your look and your theme – think different – while still being true to who you are.
Try bouncing your overall “brand” off of some new folks who have never heard or seen you before.
1) Get a feeling of the age range that is most receptive to your music / brand.
2) Understand the customers buying decision (Why did they come to my show?, How much were they willing to pay to see me perform? How much did they spend on average on my merchandise, music, etc.?
3) Keep a journal or Excel (computer) spreadsheet of these answers. Try different things, mix up your show / merchandise price point (more on this later).
4) Fundamentally, understand WHO LIKES YOU, WHO DOESN’T, and WHY.
Once you more fully get the following, you’ll be quickly on your way to increasing your fan-base, attracting attention from industry pros, and making more money.






